having experienced a robust debate discussion on the strengths weaknesses opportunities threats and trends swott analysis and strategic planning for a particular fast food franchise it is time to shift gears a bit and consider the competition in th

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Write 400–600 words that respond to the following questions Provide references

Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week’s discussion. Complete the following:

  • Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
  • Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
  • Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
  • Provide an argument ‘FOR’ the success of the fast-food franchise’s competitors.

In both considerations, provide research that supports your assertions.

https://www.ibtimes.com/best-restaurants-usa-chick-fil-trumps-competition-mcdonalds-falls-out-favor-1990232

Reference

Berger, S. (2015, June 30). Best restaurants in USA: Chick-Fil-A trumps competition, McDonald’s falls out of favor. Retrieved from the International Business Times Web site: http://www.ibtimes.com/best-restaurants-usa-chick-…

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