Answer these 4 questions
- To what extent do you believe Self-Reference Criterion and Ethnocentricism played a role in Nestle leadershipâ€™s decisions in the African market. Additionally, what other case is the best example of either of these concepts? Support your opinion.
–Self-Reference Criterion (SRC) is an unconscious reference to oneâ€™s
own cultural values, experiences, and knowledge as a basis for decisions.
-Ethnocentrism is the notion that people in oneâ€™s own company, culture, or
country know best how to do things.
- Do you agree with the findings of the article â€œForeign Market Entry Timing Revisited?â€ Why or why not? Assuming that you believe the findings are credible, what advice would you give Pepsi about reentering the Indian market from the case â€œPepsi: The Indian Challenge?â€ Is there another case weâ€™ve covered where this article would apply as well?
- How can you apply the â€œMarketing Malpracticeâ€ article to the MTC case? Would it change your recommendations to MTC regarding the 3 main issues? Why or why not?
- In what ways might the â€œGlobal Managerâ€ article be applied to the $100 Laptop case?