the role of promotion 1

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Research the BoltBus Company.BoltBus is Greyhound’s curbside, express bus service. BoltBus operates primarily in the Northeast between major hubs, with some other service in the Northwest.

write a 800-1000 word paper in which you address the following questions:

  • Who does BoltBus consider to be its core consumers?
  • How does the company use the knowledge (of who their core consumers are) to decide how to market BoltBus?
  • Which type of product advertising does BoltBus use?
  • Does BoltBus use consumer sales promotion? If so, what is the primary promotion they use?

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